#1649792: Webinar - Targeting with Purpose: How Patient-Centered Strategies Are Shaping Pharma's Future in 2025
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Date/Time: Dec 3, 2024 2:00pm ET Duration: 60 Minutes Recently pharmaceutical companies face a growing challenge: delivering the right message to the right patients at the right time amid a crowded media landscape. Achieving true precision and personalization demands a more advanced approach to patient profiling. This webinar will feature industry leaders discussing how to deepen insights into patient behaviors while safeguarding privacy. They’ll explore the benefits of a holistic, patient-centered strategy that embraces diverse patient needs, driving more timely treatments and maximizing the impact of marketing efforts. Takeaways: A closer look at how pharmaceutical marketers can enhance 2025 media strategies and planning by leveraging more sophisticated audience profiling techniques. The importance of balancing privacy with the need for deeper insights into patient behaviors and demographics in an increasingly crowded media environment. How a comprehensive, patient-focused strategy can not only improve treatment outcomes but also optimize the financial return on marketing investments. Speakers Maria Cipicchio Maria Cipicchio SVP, Product Marketing OptimizeRx |
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| More info: | https://www.fiercepharma.com/premium/webinar/targeting-purpose-how-patient-centered-strategies-are-shaping-pharmas-future-2025 |
| Date added | Oct. 29, 2024, 7:25 p.m. |
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| Source | Fierce Pharma |
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| Venue | Dec. 3, 2024, midnight - Dec. 3, 2024, midnight |