"The Cybersecurity Awareness--Action Gap: A Telco Revenue Growth Opportunity"

#1706408: "The Cybersecurity Awareness--Action Gap: A Telco Revenue Growth Opportunity"

Description:	Mobile subscribers are highly aware of the cyber threats that put their devices, data, and daily lives at risk. Yet most fail to take the right steps to protect themselves. This gap creates an opportunity for telecom service providers. By offering affordable, zero-touch cybersecurity services that are easy to understand and use, telcos can strengthen customer trust, reduce churn, and unlock new revenue streams. In this webinar, OMDIA and Allot, drawing on fresh, first-hand research, will share powerful insights into how consumers view mobile cybersecurity, what drives their decisions, and where telcos can step in to deliver real value. Key takeaways include: Results from a new survey of mobile subscribers worldwide What consumers reveal about their current cybersecurity habits and challenges How telcos can meet rising demand with hassle-free, effective security services Join us to discover the consumer trends shaping the future of mobile security and how you can turn them into growth opportunities. Speakers: Kobe Tamsut, AVP Marketing, Allot Kobe is a seasoned expert in both cybersecurity services for telcos and telco customer behavior. He has over 15 years' experience leading GTM strategy across SaaS, cybersecurity, and telecom. Mariana Zamoszczyk, Principal Analyst, Digital Consumer Operator Strategy Services, OMDIA As part of Omdia's Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-Health & wellbeing help service providers identify market opportunities and develop differentiated go-to-market strategies. Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and conducting competitor and customer intelligence, as well as other research and sales support activities. Before BT, Mariana worked for IDC and Frost & Sullivan.
More info:	https://tc-resources.telecoms.com/free/w_defa9570/

Description:

Mobile subscribers are highly aware of the cyber threats that put their devices, data, and daily lives at risk. Yet most fail to take the right steps to protect themselves. This gap creates an opportunity for telecom service providers. By offering affordable, zero-touch cybersecurity services that are easy to understand and use, telcos can strengthen customer trust, reduce churn, and unlock new revenue streams.

In this webinar, OMDIA and Allot, drawing on fresh, first-hand research, will share powerful insights into how consumers view mobile cybersecurity, what drives their decisions, and where telcos can step in to deliver real value.

Key takeaways include:

Results from a new survey of mobile subscribers worldwide
What consumers reveal about their current cybersecurity habits and challenges
How telcos can meet rising demand with hassle-free, effective security services
Join us to discover the consumer trends shaping the future of mobile security and how you can turn them into growth opportunities.

Speakers:
Kobe Tamsut, AVP Marketing, Allot
Kobe is a seasoned expert in both cybersecurity services for telcos and telco customer behavior. He has over 15 years' experience leading GTM strategy across SaaS, cybersecurity, and telecom.

Mariana Zamoszczyk, Principal Analyst, Digital Consumer Operator Strategy Services, OMDIA

As part of Omdia's Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-Health & wellbeing help service providers identify market opportunities and develop differentiated go-to-market strategies.

Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and conducting competitor and customer intelligence, as well as other research and sales support activities. Before BT, Mariana worked for IDC and Frost & Sullivan.

More info:

https://tc-resources.telecoms.com/free/w_defa9570/

Date added	Oct. 10, 2025, 1:07 p.m.
Source	Telecoms
Subjects	PodCasts / Webcast / Webinar / eSummit / Virtual Event etc. Telecommunications / ISP News
Venue	Nov. 5, 2025, midnight - Nov. 5, 2025, midnight